Add the A | Bring It All Together
Challenge
STEM is often positioned as the primary path to the future, leaving the arts overlooked in conversations about innovation and education. The challenge lies in reframing this narrative to show that creativity is not separate from STEM, but essential to it, while communicating this idea in a way that is clear, engaging, and widely accessible.
Solution
A cohesive visual and messaging approach that emphasizes the role of creativity within STEM. By highlighting how art builds skills like creativity, communication, collaboration, and confidence, the work reframes STEM as STEAM, demonstrating how the inclusion of the arts leads to more meaningful and innovative outcomes.
Designed for broadcast across schools and public spaces, the PSA unfolds through a sequence of words, each building on the last. Centered on the idea of adding, it highlights creativity, collaboration, and confidence, using a youthful voice to connect with educators and families while showing how art transforms STEM into STEAM.
You can visit oklahomasteam.org to view full website.