This visual brand identity was developed for Edmond Youth Cheerleading, an organization affiliated with Edmond Youth Football. The design centers around a bold, vibrant logo that captures the energy, spirit, and unity of youth cheerleading. A multi-colored pom-pom graphic adds movement and playfulness, while clean, modern typography ensures clarity and professionalism. This identity was designed to be versatile and scalable, making it suitable for use across a wide range of applications, including letterheads, official documents, apparel, and promotional materials—establishing a cohesive and recognizable presence for the organization.